I BELIEVE I CAN FLY

Tiger Rock schools teach martial arts, 
self-defense, physical fitness – and more.

                                     Hannah Feldschau/photo by Yvonne Nabors

by james shannon
business journal

The large crowd gathered at Bulldog Stadium in Nederland for the 2011 Relay For Life last April 29 was of two minds – solemn at the gravity of the occasion and simultaneously euphoric as they rallied to the cause of the American Cancer Society’s campaign to soothe the afflicted and find a cure.
As hundreds of walkers circumnavigated the track, Master Wayne Mathews of the Mid-County TaeKwonDo Academy stood, surrounded by two dozen of his students, on a platform in the middle of the field. The cause was personal to Mathews, who had lost his mother to cancer less than a year before.
His students and instructors formed a protective phalanx around their leader, whose emotions that night, while under control, were close to the surface. Later, Mathews was typically low key as he recalled the event.
“During the relay, we had students of all age groups there, all the way from 4-year-olds to Miss Johnson, who is in her 60s, and it’s just something we enjoy doing,” said Mathews, making a reference to Paula Johnson, who is upfront and ebullient about her status as a breast cancer survivor – and a skilled black belt capable of more than holding her own with younger opponents of both genders.
Also on display was a clear demonstration that what comes out of that academy is more than martial arts, self-defense and physical fitness. Rather, it is an expression of community, values and discipline that encompasses all these items.
It is instructive to learn their outreach is not limited to the mats and sparring bags on the studio floor.
“We also go into the schools and do what we call a ‘Partners in Learning’ – we don’t to try to sell our business because we’re not there to do that. We’re there to teach about being safe; about school awareness; and if you do good in school, how it projects to every other aspect of your life,” said Mathews.
Mathews started his taekwondo training in 1983 under the leadership of Senior Master Marv Conway. He currently holds the rank of sixth-degree black belt with the International TaeKwonDo Alliance and is rated as a master instructor.
The lessons he imparts to students, children and adults alike draw on his nearly 30 years of taekwondo training.
“We try to expose them a way of life following the values and principles that we lay out,” he said.
                 Master Wayne Mathews hoists the national Men’s Free-Sparring trophy in 2000. 
                 Painting by Joyce Bourgeois.

Mathews is a large man who moves with grace on the floor, walking almost on the balls of his feet like a cat ready to pounce – the embodiment of a martial artist at the top of his game. Students of all ages are riveted by his presence and the wisdom he imparts in such a natural manner with seemingly effortless command, the philosopher king of his 60x120 foot realm.

Korean connection

Martial arts can be traced to roughly 10,000 years ago when the ancestors of the Korean people migrated to that peninsula from Central Asia. Formal martial arts training there is a mere 4,000 years old. During the Japanese occupation of Korea from 1909 to 1945, it was forbidden to practice any form of martial arts. After liberation at the end of World War II, The International TaeKwonDo Alliance traces its roots to Grandmaster Won-kuk Lee and his Gym of the Blue Wave. Lee remained active until his death at age 96 in 2003, and his influence continues to be felt today.
The founding members of Tiger Rock Martial Arts began their taekwondo training in the late 1960s and early 1970s. In 1983, the foundation of what has become Tiger Rock Martial Arts was formed by Grandmaster Bert Kollars, Grandmaster Art Monroe and Grandmaster Craig Kollars. In effect, it is a national franchising company with outlets throughout the U.S. – including a strong presence in Southeast Texas with schools in Beaumont, Nederland, Bridge City, Lumberton, Fannett, Orange and Vidor.
Tiger Rock is based on the solid principles of its tenets: Honor, courtesy, integrity, perseverance, self-control, courage, community, strength, humility and knowledge. Students, adults and children alike, recite these tenets of taekwondo at most classes. Full disclosure: I have personally witnessed these recitations many times over the past 17 months that my daughter has attended the Mid-County TaeKwonDo Academy ,where she currently holds the rank of brown belt.
What links the Tiger Rock Martial Arts academies here is the singular effort of the aforementioned Senior Master Marv Conway, who developed this territory at the behest of his teacher, Grandmaster Bert Kollars. Conway in turn became the mentor and master to the generation of taekwondo instructors he developed.
“We’re all in his family tree,” said Mathews. “My parents moved to Texas and that’s where I met my master. I was one of his first students.” That was in 1983; since that time, Mathews has not only founded the Mid-County TaeKwonDo Academy but also won a series of national championships including four consecutive titles in the Men’s Free-Sparring event. One of those was the 2000 event in Biloxi, Miss., pictured here in a painting by Joyce Bourgeois.
While the story of the major domo of each local academy is unique, the common element is the tutelage of Conway.
Master David Howells, owner of Beaumont TaeKwonDo & Jiu-Jitsu, emigrated from England in 1986 and shortly afterward began his TaeKwonDo training under Conway. After serving in the U.S. Army for four years, he returned to Beaumont where he continued his TaeKwonDo training. Master Howells has 24 years training and teaching experience and currently holds the rank of sixth-degree black belt and has consistently earned Top Ten national honors for both sparring and forms competition.
The journey to taekwondo can follow unexpected paths. Elyse Thibodeaux was a newspaper advertising writer when an assignment took her to the Beaumont school. She was intrigued by what she witnessed there, and decided it might be right for her son Aaron, then 10, who wanted to join a friend who took martial arts.
“I signed him up, sat there and watched him for a week, and then I signed up,” recalled Thibodeaux. “I had been looking for some kind of adult dance program and nobody had anything at the time but clogging. I was looking for something where I could get fit and flexible and it looked like fun.”
Thibodeaux described the process that led her to the floor.
“I thought the forms looked like dance routines and I said, ‘Hey, I can do that.’ I came in there thinking this was going to be easy. … No, it’s not. It’s different, but it became a challenge – a really good challenge. It’s so supportive an atmosphere that you can’t help but succeed if you keep coming to class,” she said. “The only regret I have that I didn’t find this earlier in my life.”
She began her training under Senior Master Conway and continues to train under Master Howells. Thibodeaux is a fourth-degree black belt and L4 certified instructor, and has also held the title of World Champion in several competitive categories over the past few years.
In 2010, she founded the Bridge City academy and experienced the roller-coaster ride involved in being the sole proprietor of a fledgling company.
“In terms of being a business, it kinda crosses gamuts,” she said. “It’s a service industry yet it’s a retail establishment, so you get all kinds of different aspects. As a single business owner, one of the coolest things for me is that I’m doing marketing; I’m doing advertising; I’m doing business management; and I’m doing bookkeeping and guess what? If somebody else doesn’t like my ideas, tough!”

                                       Elyse and Aaron Thibodeaux flank Walker Swindell.


Despite her dual roles as businesswoman and martial artist, at heart Thibodeaux is a teacher – and she instructs her charges in life lessons that go far beyond sidekicks.
“’Social competence’ is a good term to encompass some of the skills we teach not only to kids but to adults,” she said. “Kids learning how to do a polite and courteous greeting; kids learning the difference between discipline and self-discipline – a lot of that is social competence. You’re building confidence; you’re building better poise and personal presence.”
Thibodeaux emphasizes that taekwondo is not a fad or a passing fancy.
“It’s a lifestyle that you can do forever. It’s not something that you can do for a month or two months; it’s something that if you choose to do it, you can do it for your life,” she said. At her Bridge City school, she is assisted by son Aaron, now 17, who is a third-degree black belt and L2 regional instructor who will be attending LC-M high school as a senior the fall.
Currently holding classes in a rented space in Bridge City, Thibodeaux has acquired land to build a place of their own on Miller Drive.
All of the Tiger Rock academies offer a summer program. “It’s a way to introduce them to taekwondo,” said Mathews. “The classes are fun and it’s an exciting introductory class.”
From beginners learning their first basic forms to the spirited hand-to-hand combat called “free sparring” to pitched battles with stout bamboo poles that are actually native Korean practice swords, the disciplines taught in these schools are impressive to behold.
At the Relay for Life demonstration, Corbyn Lowe managed to steal the show with an extreme form demonstration. Lowe, 12, has been a student of Master Mathews since he was four years old and is already realizing ambitions as an actor and athlete.
But that night at Bulldog Stadium, he strung together a seemingly impossible routine of kicks and flips, leaving his feet to fly through the air then come slashing back to earth.
No, every Tiger Rock student is not destined to literally fly but each will soar in their own way, and that is something worthy of respect.

Geo Burrito sells Southeast Texas stores to Freebirds World Burrito

'They made me an offer I couldn’t refuse.' 
Dave Jones, Geo Burrito owner



by james shannon
business journal

Employees who showed up for work at the Geo Burrito restaurants in Nederland and Beaumont on June 16 found the bulletin board where their schedules were normally displayed empty. A short time later, they learned that Geo Burrito would close its doors for good that night because the stores had been sold – and they were out of a job.
Geo Burrito was founded here in 2009 by owner Dave Jones, who also created the Novrozsky’s chain of burger joints in Southeast Texas. Jones reached an agreement with Tavistock Restaurants in Emeryville, Calif., owners of a number of high-end restaurant properties – and of the Freebirds World Burrito chain that occupies a large niche in the industry called “fast casual,” offering both quick service and a higher quality of food than typical fast-food restaurants.
The two Geo Burrito restaurants in the deal will be quickly converted into Freebirds outlets with hopes to have the new stores open within two weeks.
In an interview, Jones attributed his decision to sell to “economics” and said, “They’re the big boys out there as far as the burrito business, and they made me an offer I couldn’t refuse. I didn’t sell the name ‘Geo Burrito’ – I sold them my locations. I do have a limited non-compete agreement where I can’t open one around one of these two units.”
Although Jones had reportedly been eyeing expanding Geo Burrito to other cities including Dallas, he decided to let Freebirds purchase the locations here.
“I know they are going to take a piece of the market,” he commented. “My view was they were going to show up here eventually, so might as well take it and roll – at least for these two stores.”
Jones told the Business Journal he was eyeing other food concepts for this area and beyond.
As for those shell-shocked employees who showed up for work last week and discovered they were out of work, Jones offered some assurances.
“Basically I don’t think there will be any” impact on Geo Burrito staff, he insisted. “They’re good people and they said ‘we’ll pretty much hire anybody you got’ – and a lot of these people I’m moving over to Novrozsky’s. We need to hire help because we haven’t hired any help in a while.”



A little research on the Freebirds World Burrito chain – there are currently 13 of them in the Houston area – indicates this not your usual burrito joint.
Described as the creation of two ex-hippies named Mark Orfalea and Pierre Dube, the first Freebirds World Burrito opened in 1987 in a beachfront community that was also a college town.
“They were two guys hanging out here and took up a location across the street from University of California at Santa Barbara,” said Jeff Carl, chief marketing officer for Tavistock Restaurants. When Dube wanted to expand their brand, he moved to College Station, Texas, while Orflea was content to stay in California.
“Mark is still rolling burritos in the original Freebirds in California, which he operates under an agreement with us,” said Carl. Tavistock Restaurants acquired the Freebirds chain in 2007 and it has grown to 50 restaurants, all owned and operated by the company, although franchising is scheduled to begin later this year.
But what exactly is the Freebirds style? “It’s a burrito joint that found its rock ‘n’ roll roots back in the ’60s and ’70s – it actually didn’t really get started until 1987,” said Carl who mentioned some other distinguishing characteristics.
“Not too many places sell ‘pot brownies’ – of course, we do that with a little wink and a nod and put brownies in a black pot,” he said. “And not many people hang motorcycles with the Statue of Liberty riding it holding a burrito, that’s true.”
Extreme décor is not the only source of the sensory overload ambience. The place is loud.
“It’s not for everybody,” said Carl. “We rock out pretty heavily; the music’s turned up to nine and a half. The place absolutely rocks in many ways.”
With an imaginative menu offering a modified Tex-Mex-via-California cuisine prepared fresh from quality ingredients, the formula has yielded benefits.
“We have a great demographic split – we have a lot of young men, as you might guess, but it’s as likely on any given opening day that the first person in the door is a mom with a couple of kids,” observed Carl.
The success of Freebirds World Burrito is all the more remarkable when you consider just how competitive the super burrito field really is.
The largest player is Chipotle Mexican Grill, founded by Steve Ells in 1993 and based in Denver, Colo. The company currently has more than 1,000 locations, with restaurants in 38 states, Washington, D.C., Toronto and London. Much of that growth occurred between 1998 and 2006 when its majority owner was McDonald’s Corporation.
Another burrito giant is Qdoba Mexican Grill, founded in Denver in 1995 by Anthony Miller and partner Robert Hauser. Acquired by the San Diego-based Jack in the Box company in 2004, Qdoba now operates more than 700 locations throughout the U.S. though most Texas stores are concentrated in the Dallas-Fort Worth area.
Moe’s Southwestern Burritos, another super burrito player whose fast casual Tex-Mex restaurants were originally decorated with large paintings of dead rock stars, was founded in Atlanta in 2000. It had grown to 360 locations by the time it was acquired in 2007 by Focus Brands, an affiliate of the Atlanta-based private equity firm, Roark Capital Group, that owns the Schlotzsky’s, Carvel and Cinnabon brands.
Make no mistake, Tavistock Restaurants harbors ambitions for Freebirds World Burrito to breathe the same rarified air as these top players, as Jeff Carl makes clear.
“All are stores are company owned now, but we’re getting ready to go into franchising this year,” he said. “We’re registered in 42 states with our franchise disclosure documents.”
Meanwhile, Freebirds World Burrito has taken its next small step with the acquisition of the Geo Burrito stores here. Stay tuned.

James Shannon can be reached at (409) 832-1400, ext. 249, or by e-mail at james@beaumontbusinessjournal.com.

Help is on the way



Southeast Texas companies provided aid
in recent tornado outbreak

BY JAMES SHANNON
BUSINESS JOURNAL

The massive outbreak of killer tornadoes that occurred April 25-28 resulted in an estimated 327 deaths and left a path of total destruction in its wake. When such disasters strike, the call for help goes out to neighboring states – and Golden Triangle companies and individuals answer the call.
The severe weather rolling across the south gave only a glancing blow to Southeast Texas. Crews with Entergy Texas Inc. restored power to fewer than 10,000 customers here, a very different picture from that seen in states served by other Engery division, particularly in Arkansas, Louisiana and Mississippi where outages numbered in the tens of thousands.
 “After experiencing only a few scattered outages from more thunderstorms overnight, Texas crews are now packing up and heading north,” an April 25 statement from Entergy Texas says. “Crews that left this morning were bound for Arkansas where Tuesday’s storm, the third major storm to hit Arkansas in 11 days, left 88,000 without power. Another group is leaving for Mississippi this afternoon.”
Personnel sent to Arkansas included 49 Entergy Texas distribution line toolworkers, 27 contract toolworkers and 10 transmission line contract toolworkers, in addition to four, three-person management teams with 13 support personnel and a six-person staging crew. Later that same day, a team of 60 headed for Mississippi, 45 of whom were toolworkers with the remainder serving as support personnel.
Entergy Texas management said despite this deployment, the company was careful to maintain a sufficient number of crews within Southeast Texas to handle local customer service needs.
For Valrico Ventures, emergency response in a disaster represents more than a good deed – it is their reason for existing in the first place. They specialize in fuel delivery management, including delivery with four-wheel-drive trucks for difficult sites. On a moment’s notice, those trucks will be loaded with 300-gallon tanks to refuel emergency generators at cellphone towers. They can also deploy boats when needed, as they did after Hurricane Katrina, for rescue efforts or fuel delivery.
According to Cindy Perez, Valrico vice-president for operations in Port Arthur, the company also can perform debris removal as well as generator repairs, maintenance and reconnaissance work.
It was possible to follow Valrico’s progress in real time through posts by Perez on Valrico’s Facebook page.
“Our drivers are on the roads throughout the Alabama area fueling cell tower generators. It is devastating to see it in person,” she posted. “My guys have been through hurricanes and ice storms — this is the worst. Please pray for those who had something last weekend and this weekend have nothing.”
Clients including Sprint and Verizon depend on Valrico to keep their cellular customers on the air after a disaster.
Perez next posted this message: “(The) manager in Arkansas deployed us to his area to fuel in the area hit by the first set of tornadoes. While finishing there we received a call from the Mississippi region to fuel for the next set of tornadoes. It then went to a call for Alabama, Georgia and Tennessee. In the midst of everything with Verizon, we received a call from Sprint asking us to deploy to Alabama.”
Valrico’s eastern hub is headquartered in Seffner, Fla.
“My crew from Florida hit the road headed to Alabama for Sprint. We tackled it head on and had ZERO cell towers go down because they ran out of fuel. This is a huge accomplishment,” posted Perez.
To date, the National Oceanic and Atmospheric Administration (NOAA) estimates the outbreak spawned 305 tornadoes, making this the largest tornado outbreak in history – surpassing the April 3-4, 1974, outbreak with 148 tornadoes. NOAA estimates there were more than 600 tornadoes during the month of April 2011. The previous April tornado record was 267, set in 1974. With an estimated 327 deaths, this is the third deadliest tornado outbreak on record, behind 1925 with 747 and 1932 with 332. So far, 2011 is the 13th deadliest year for tornadoes on record with 369. The deadliest year was 1925 with 794.